About & Contact
What happens when you give every HR team in the world the ability to build and automate their own processes — without writing code, without waiting for IT, and with AI doing the heavy lifting?
That's mostly what I think about. I'm building 50skills, a workflow automation platform for people operations. We help companies like Icelandair, Hilton, and Securitas design and run everything from onboarding to offboarding to seasonal hiring — and we're adding AI to every step of it.
Before this, I spent a long time in Iceland's startup scene — founding accelerators, running business plan competitions, facilitating Startup Weekends around the world, and making early-stage investments. I also worked in fintech at Meniga during a period of rapid scaling. Most of what I know about operations, I learned the hard way.
I write and speak about AI in HR, the future of people operations, and what it's like building a company from a small island in the North Atlantic. I built my first website at 12, led Iceland's best Counter-Strike team as a teenager, and somehow ended up studying political science instead of computer science. Life is nonlinear.
Based in Reykjavik. Father of two. Dog person (Icelandic Sheepdog). Still a gamer at heart.
Get in touch
The easiest way is to send me an email. I read everything.
If you want to book a meeting, here's my Calendly. If you're interested in a demo of 50skills, the team can set one up here.
For speaking, podcasts, or events — email works. Tell me the event, the date, and what you have in mind. I mostly talk about AI in HR, workflow automation, and building companies.
You can also find me on LinkedIn, X, Instagram, and occasionally on Strava if you want to see how slowly I run.
Or just talk to my AI assistant — it knows a lot about me and can answer most questions.
Bio for events
Copy-paste for conference programmes, podcast intros, and press. Need a different length or language? Ask my AI assistant.
Short version
Kristjan Kristjansson is the Co-Founder and CEO of 50skills, an AI-powered workflow automation platform for people operations. Before 50skills, he founded Iceland's first startup accelerators (Startup Reykjavik, Startup Energy Reykjavik) in partnership with TechStars, and served as CEO of Icelandic Startups. He speaks internationally about AI, the future of work, and entrepreneurship.
Long version
Kristjan Kristjansson is the Co-Founder and CEO of 50skills, a no-code workflow automation platform that helps organizations design, run, and govern people processes with AI. The company serves customers including Icelandair, Hilton, Securitas, and Rystad Energy across Iceland, Scandinavia, and the UK.
Before 50skills, Kristjan co-founded Startup Reykjavik and Startup Energy Reykjavik — Iceland's first accelerators — which have supported and invested in more than 100 companies. He facilitated Startup Weekend events worldwide, taught entrepreneurship at three universities, and ran the country's largest business plan competition.
He served as VP of Marketing Products at Meniga during a period of rapid international growth, and has held board positions at companies including Godo (acquired by Visit Group) and Sling (acquired by Toast).
He lives in Reykjavik, Iceland, and travels frequently to the UK, Nordics, and US.
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